The New Story
David Warlick has posted on the Types of New Stories we need to be telling as we implement 21st century curriculum. He has set up a wiki and invited educators to begin "hacking" some new stories.I've already taken the liberty of hacking David's graphic to include 'shared vision' - a suggestion from a comment on his post - as well as changing 'reform stories' to 'curriculum stories' because I think we are involved in more than re-forming curriculum - there is a necessary degree of trans-formation going on as we move beyond traditional structures and processes. I've also tweeked some of the words to suit a local audience.
Perhaps a more extreme version of telling a new story is 'branding'. I've been trawling so-called "21 st century educational institutions" on the web to find some examples. I've mashed a few to get the following brands, slogans or banners:
- Bringing knowledge to life
- Learning for life
- Community of inquiry
- The world has changed. So have we.
- School X: A learning community
- School X: Wired for learning (perhaps that should be "Wireless for learning" :-)
- School X: Your gateway to the world
- School X: Where learning comes to life
- School X: Building your confidence
- Follow your interests… Discover your dreams…
- Connecting learners with opportunities
- Your learning – Our future
- Got plans? We’ll show you how!
I also found a couple of interesting blogs on the subject - lots of $$$ and pitfalls here!
Marketing to College Students
Inside Higher Ed - Gaglines - with a link to a database with 150 taglines
Whisper
Labels: curriculum, storying, transformation
posted by Roger Stack @ 11:35 AM
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